Marketing

28
Jul
Write What You Love… To Market

Write What You Love… To Market

Asking “should I write what I love or write to market?” is the wrong question. The writing world has manufactured a false binary that’s keeping writers from building sustainable careers. It’s not about compromise. It’s about understanding what you genuinely love writing and finding readers who are h
9 min read
25
Jul
Fire Your Cover Artist

Fire Your Cover Artist

Your indie book cover doesn’t need expensive custom artwork to compete with traditional publishers. After thirty years in graphic design, I’ve learned that bold typography often outperforms elaborate illustrations—especially at thumbnail size where most readers first see your book. Typography-focuse
5 min read
08
Dec
Characters Holding Novels They Appear In

Characters Holding Novels They Appear In

Figured it would be fun to make images of characters holding copies of the books they appear in, so here
17
Oct
Custom Book Trailer Services

Custom Book Trailer Services

Book trailers are an important, but often overlooked part of your marketing strategy. Book trailers can make a lasting impression, for good or for ill.
1 min read
25
Sep
Book Cover Design Services

Book Cover Design Services

Your book cover has one job: make browsers stop scrolling and click “Buy Now.” Generic templates and amateur covers are invisible. You need professional design that captures your book’s essence and signals you’re worth their time. I’ve been doing this for over twenty years—simple or complex, realist
2 min read